Can you tell me about a strategy you scaled
Feb 19, 2024 7:25:42 GMT 2
Post by mdsaikwat03 on Feb 19, 2024 7:25:42 GMT 2
So what's most important to ask a PPC marketer, specifically? We rounded up the questions you shouldn’t skip when assessing a candidate’s qualifications. Do you feel most comfortable with B2B or DTC clients? You’ll want your PPC expert to have focused on your business model in the past, because paid search for B2B and direct-to-consumer e-commerce operations work really differently. For example, when it comes to B2B, you’re often looking at a sales cycle from one month long to two years long. That means you don’t know what’s converting in real time. Instead, a B2B PPC expert should be able to look at engagement in the context of your full digital marketing funnel, Armstrong said, and translate the price you’re paying per click into a price-per-future-lead.
In DTC, PPC experts see a much quicker feedback loop. That means latestdatabase.com PPC experts need less ability to forecast — instead, they need to be able to iterate quickly based on real-time conversion data. Have you managed a budget as big as ours before? Smaller budgets can be easier to work with. Quite simply, options are limited. But as Armstrong mentioned above, when it comes to budgets of $50K a month or more, the wrong PPC marketer might be intimidated, or lack the knowledge of where to allocate that money. Can you tell me about a PPC campaign you created from scratch? An expert should be able to talk you through their process, starting with core sets of keywords and building out into more experimental territory using keyword research and A/B testing.
They should be able to speak about the metrics that helped them decide what worked and what didn’t — think click-through rate (CTR), conversion rate, and more. In other words: They should be able to go beyond “broad-strokes statement” here, Armstrong said. Ideally, they're volunteering granular information about the marketing campaign — like whether there was a remarketing component, the sort of landing page it linked off to, and how the creative echoed the client's other online marketing messages, on social media and beyond. in a competitive area? In competitive spaces, search engines make a mint. Before Google banned ads for payday loans in 2016, the cost per click (CPC) for Google ads on terms related to short-term loans was sky high, Armstrong said.
In DTC, PPC experts see a much quicker feedback loop. That means latestdatabase.com PPC experts need less ability to forecast — instead, they need to be able to iterate quickly based on real-time conversion data. Have you managed a budget as big as ours before? Smaller budgets can be easier to work with. Quite simply, options are limited. But as Armstrong mentioned above, when it comes to budgets of $50K a month or more, the wrong PPC marketer might be intimidated, or lack the knowledge of where to allocate that money. Can you tell me about a PPC campaign you created from scratch? An expert should be able to talk you through their process, starting with core sets of keywords and building out into more experimental territory using keyword research and A/B testing.
They should be able to speak about the metrics that helped them decide what worked and what didn’t — think click-through rate (CTR), conversion rate, and more. In other words: They should be able to go beyond “broad-strokes statement” here, Armstrong said. Ideally, they're volunteering granular information about the marketing campaign — like whether there was a remarketing component, the sort of landing page it linked off to, and how the creative echoed the client's other online marketing messages, on social media and beyond. in a competitive area? In competitive spaces, search engines make a mint. Before Google banned ads for payday loans in 2016, the cost per click (CPC) for Google ads on terms related to short-term loans was sky high, Armstrong said.